Novomins Kids Magnesium Gummies Review

Ingredient Quality

Novomins is the surprise of our lab testing — it's the only competitor product that appears to be honestly labelled with no evidence of oxide buffering. The lab found 62.8mg of elemental magnesium versus the 60mg claim, actually slightly over-delivering. The form is magnesium citrate, which is a reasonable choice for a gummy format and has moderate bioavailability.

The trade-off with gummy supplements is always the additives. To create a palatable gummy, the formula includes sugar, glucose syrup, pectin, citric acid, natural flavourings, and colourings. This is standard for the format, but it means you're consuming several grams of sugar with each dose.

Value Analysis

This is by far the most expensive product per gram of elemental magnesium at £5.30/g — roughly ten times more expensive than the cheapest option in our test. You're paying an enormous premium for the convenience of the gummy format. For parents, the question is whether the ease of giving a child a gummy versus a crushed tablet is worth the 10x markup.

Effectiveness

At 60mg of elemental magnesium per gummy, this is a very small dose. For children aged 4–10, the NHS suggests approximately 170–280mg of magnesium daily from all sources. A single gummy provides a modest top-up, but it won't meaningfully address a deficiency. For adults, the dose is essentially negligible. The citrate form is moderately well-absorbed, though not as efficient as glycinate.

Who Is This Best For?

This product exists for one specific scenario: parents of children who absolutely will not swallow a capsule or tablet. In that niche, it serves its purpose. But the extreme cost and minimal dose mean it's a convenience product, not a serious supplementation tool. If your child can manage a capsule, you'll get dramatically better value and dosing from a capsule-based product.